Starting the New Decade (2011) with a New Corporate Mantra

By Cenen Herrera

Writing from Manhattan, New York, USA

Starting 2011, LJ Roth Reconstruction, Inc (LJR) will have a new corporate mantra: Collaborative Innovation (COIN). LJ Roth Reconstruction, Inc. (a U.S. based company with over 40 years of restoration service) was incorporated in 1976, but was founded by our President - Larry J. Roth in 1971. In line with the company's new corporate vision of "Restoring Quality Living with Speed, Craftsmanship, and Innovation," the new LJR Management Team is starting the new decade by trying to reach all our employees, to have more interactive activities, to keep all our employees fully informed in our rapidly expanding business activities, and of course to enhance the reputation of our company. Leadership at LJ Roth Reconstruction Inc. believes that collaborative innovation could be a strategic winning gambit for its stakeholders.

According to Peter A. Gloor, Research Scientist at the Center for Collective Intelligence at MIT's Sloan School of Management, within a decade, the most successful companies will be those adept at unleashing the power of Collaborative Innovation (COIN) or what we call "swarm creativity." These are companies that give power away, in order to gain power - be it as growth in market share, in revenue, or both. These companies trust the principles of self-organization, ethical behavior and collaborative innovation. At the heart of COIN is the creation of self-motivated teams, a collective vision, and the sharing of ideas, information and work. This is what the newly launched LJR newsletter is all about. It encourages everyone to send articles that are informative, passionately positive and stimulating to the mind. At the end of the day, a company's newsletter is a forum where everybody's voice should be heard, appreciated and encouraged for facilitating continuous learning.